Overview

Gigi’s is a luxury mobile massage brand designed to bring relaxation and wellness directly to the client’s home. The project focused on creating a refined, feminine, and modern identity that communicates calm, trust, and elegance across all touchpoints.

Brand Guideline

Concept

The visual identity is built around a custom double “G” symbol that forms a butterfly shape, representing transformation, softness, and movement. The design balances organic curves with structured typography to achieve a premium yet approachable feel.